Fundamentals of design such as composition, proportion, hierarchy, color in composition, color theory and the color wheel, cool / warm colors, the significance of shapes and their nature within composition. Exercises will be given throughout the course, requiring composition responses to concepts of content and theory.
Students will experiment with a wide variety of illustration techniques, learn about the visual perception of a figure, characterize a figure from a 360-degree perspective, and study the relation between an illustrated image and text. The course will discuss the qualities and advantages of an illustrated image in the digital age. The course will combine workshop classes with the theoretical analysis of exercises and projects addressing the interrelation between idea, content, and the illustrated image.
Following the manifesto of the department, the course enables students to acquire skills of traditional tools of design and graphic expression, such as drawing. Students will learn to still life, nude model, and portrait drawing. They will also study a variety of drawing techniques (academic, expressive, collage, long and fast poses, and perspective drawing, among others). The lectures will introduce before the students past and present artists and artworks pertaining to drawing.
In this course students will be introduced to the fundamentals of typography, the Hebrew letter and its characteristics, the serif and sans-serif; experiment with writing and drawing letters manually and comprehend the positive and negative spaces within and around the letter – the line and textual block. The course will include examples, lectures and presentations demonstrating the possibilities of using the letter as a form and the text as a means of visual communication in addition to its role as a means of communicating content.
The course will introduce the basics of operating an analogical and digital camera, the parts of the camera, technical terms, and their functions (lenses, shutter, speed, depth of field, flash, etc.). Students will experiment with studio photography, lighting, composition, and black-and-white and color, as well as portrait and outdoor photography. In addition, exercises will be assigned combining photography and its manipulation qualities to convey a message or idea. We will analyze photography works and photographic perceptions in art and commercial media. The aim of the course is to allow the student, as a designer, the opportunity to experiment and understand photography as a principal instrument for creating an image in graphic works, and the ability to communicate with a photographer as a fellow professional in the design process.
In this course, students will become fully acquainted with the software as an essential and effective tool for designers in the current day and age. They will comprehend the tools at the disposal of the designer for retouching the image, implementing the available manipulations, and performing color, size, and shape corrections, among others. Students will also be introduced to the various file types, their preparation for typesetting for printed products, and visualization and online products.
In this course, students will become fully acquainted with the software as an essential and effective tool for designers in the current day and age. They will comprehend the tools at the disposal of the designer for creating a vector image, digital drawing, combining the photographed image (retouched in Photoshop) within a system of images, forms, colors, and texts coming from the world of the Vector software (Illustrator).
Typesetting for printed products and visualization and online products.
Adobe InDesign is the leading software for typesetting and designing professional documents with multiple pages such as magazines, booklets, books, printed publications, digital interactive documents, and e-books. Adobe InDesign was designed especially for making efficient layout processes and creating compound and consistent typographical compositions. The software is also used for joining together different documents and graphic materials from Photoshop and Illustrator to create a compound document.
The course will focus on creating, designing, producing, and printing a multi-page typographic project.
A course focusing on formal and graphic abstraction. In the first year, we will study basic techniques for abstracting a shape, from its realistic form and dimensions to basic shapes, which create a precise, compact, and communicative graphic image.
Styling and abstracting shapes are essential to the designer’s toolbox, enabling them to create symbols, logotypes, graphic illustrations, emojis, pictograms, icons and more. The course is a practical workshop where students will be working during class.
Theoretical course addressing the development of graphic design, following international cultural and technological advancements throughout the 20th century. We will be stressing social, political, sociological, and other forces, whose influence on graphic design was important and decisive at the time of their occurrence. The course also examines the developments of graphic design in the wider sense of culture and visual communication, addressing various fields such as art, industrial design, cinema and others, depicting a comprehensive picture of how graphic design as we know came into being. Among the subjects studied in the course are Art Nouveau, Art Deco, Modernism, American Kitsch, Psychedelia, Punk, Late Modernism, Post-Modernism, the Digital Age, Pixel Art and more.